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Fashion School in a Book

Design and Illustration for the Beginner and theBrand

Zoe Hong

Best-Sellers, Ebook, Print, Print and digital bundle, Sewing

Learn the secrets to becoming a successful fashion designer in one stylish and accessible course! Fashion design is a glamorous and imaginative endeavor that allows you to create wearable art. But the fashion industry involves much more than simply envisioning and crafting garments and accessories. Students of fashion know that...
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Learn the secrets to becoming a successful fashion designer in one stylish and accessible course!

Fashion design is a glamorous and imaginative endeavor that allows you to create wearable art. But the fashion industry involves much more than simply envisioning and crafting garments and accessories. Students of fashion know that working in the field also requires knowledge of textiles, fashion illustration, branding, merchandising, and how to create and present a portfolio. Fashion School in a Book offers these lessons and more—author and fashion design instructor Zoë Hong teaches all the practical knowledge you need to get started in (or find new inspiration for) your career in fashion.

Fashion School in a Book is a course designed to outline the workflow for creating a fashion collection. You’ll learn:

•How to develop a cohesive fashion collection

•To design color stories, prints, and silhouettes

•The implementation of environmentally sustainable practices

•Merchandising and brand direction

•Fashion illustration basics

•How to create a design-process journal by completing the book’s useful exercises

•Portfolio creation for clients and employers

Author Zoë Hong is a former fashion university instructor and popular teacher on YouTube with a practical approach to learning the business and artistry of fashion. Her teachings both inspire students creatively and prepare them for professional work in the field. Whether you’re a fashion student, a hobbyist designer looking to learn about the fashion industry, or an aspiring designer or fashion illustrator, Fashion School in a Book lays out the path to New York, Paris, or Milan. Design your collection, present your portfolio, define and market your brand, and better understand the fashion workflow with Fashion School in a Book!

TABLE OF CONTENTS

00: Introduction

01: Fashion Design Process Overview

02: Brand Direction

03: Collection Direction

04: Color

05: Print Development and Surface Design

06: Fabric

07: Shapes and Silhouettes

08: 3D Development

09: Merchandising

10: Where do we go from here: Brands

11: Where do we go from here: Portfolio Makers

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Print and eBook Bundle: $48.99
Print Book: $39
eBook: $35.99

The ebook is available now and the print book is available for Pre-order. The estimated ship date is February 25, 2025.
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Product ID: 2561597 SKU: 1360 Categories: Best-Sellers, Ebook, Print, Print and digital bundle, Sewing

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Additional Information
Table of Contents
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BOOK AUTHOR	Zoe Hong
PAGE COUNT	264 pages
TRIM SIZE	8 x 10in
COVER	Soft Cover- without flaps
ISBN	9798888142332
PUBLISH DATE	02/2025

TABLE OF CONTENTS
00: Introduction
01: Fashion Design Process Overview
02: Brand Direction
03: Collection Direction
04: Color
05: Print Development and Surface Design
06: Fabric
07: Shapes and Silhouettes
08: 3D Development
09: Merchandising
10: Where do we go from here: Brands
11: Where do we go from here: Portfolio Makers

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