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Best Business Practices for Photographers, Third Edition

The photography industry is advancing and changing more—and more quickly—than ever. Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate, whether they’re just beginning their business or growing it after 25 years of shooting. Best...
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  • Print and eBook Bundle: $69.99
  • Print Book: $59.95
  • eBook: $47.99



John Harrington


832 pages


7.5 x 9.25in


Soft Cover





  • You Are a BusinessNow Lets Get to Work
  • Professional Equipment for Professional Photographers
  • Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan
  • After Staff: Transitioning to Freelance
  • Working with Reps, Assistants, Employees, and Contractors: The Pitfalls and Benefits
  • Setting Your Photographers Fees
  • Pricing Your Work to Stay in Business
  • Overhead: Why What You Charge a Client Must Be More Than You Paid for It
  • Whos Paying Your Salary and 401(k)?
  • Insurance: Why Its Not Just Health-Related, and How You Should Protect Yourself
  • Accounting: How We Do It Ourselves and What We Turn Over to an Accountant
  • Insights into an IRS Audit
  • Contracts for Editorial Clients
  • Contracts for Corporate and Commercial Clients
  • Contracts for Weddings and Rites of Passage
  • Negotiations: Signing Up or Saying No
  • Protecting Your Work: How and Why
  • The Realities of an Infringement: Copyrights and Federal Court
  • Releases: Model, Property, and Others
  • Handling a Breach of Contract: Small Claims and Civil Court
  • Resolving Slow- and Non-Paying Clients
  • Letters, Letters, Letters: Writing Like a Professional Can Solve Many Problems
  • Attorneys: When You Need Them, Theyre Your Best Friend (or at Least Your Advocate)
  • Office and On-Location Systems: Redundancy and Security Beget Peace of Mind
  • Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential
  • Licensing Your Work
  • Care and Feeding of Clients (Hint: Its Not About Starbucks and a Fast-Food Burger)
  • Education, an Ongoing and Critical Practice: Dont Rest on Your Laurels
  • Expanding into Other Areas of Creativity
  • Charity, Community, and Your Colleagues: Giving Back Is Good Karma
  • Sole Proprietor versus LLC/LLP versus S Corp
  • Brick-and-Mortar Locations
  • Pros and Cons of Insourcing and Outsourcing
  • The Value of Offering Internships
  • Principles, Standards, and Ethics
  • Cognitive and Subconscious Thinking and Photographers
  • Marketing: An Overview of Its Importance
  • Your Brand and Your Image
  • Do You Need to Have a Niche or a Style
  • The Wordsmithing of a Linguistically Accurate Language Lexicon
  • Social Media: Etiquette, Expectations, and the Law
  • Professionalism on the Job
  • The Client Experience
  • Establishing the Clients Needs for Level of Production (and Associated Budget)
  • Price Is What You Pay, Value Is What You Get
  • Using the eCO for Online Registrations
  • Licensing Your Photography: Managing It Yourself
  • On Being Published
  • Publishing a Book
  • Fine Art, Art, and Selling Prints: Valuation
  • Working with Nonprofits, Foundations, and Non-Governmental Organizations (NGOs)
  • Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits
  • Step-by-Step: QuickBooks and Downloading Credit Card Statements and Charges

1 review for Best Business Practices for Photographers, Third Edition

  • (verified owner)

    Although I am only 1/2-way through this book, I am convinced the advice contained within will facilitate my goal of developing an income-generating business as a photographer.

    The author is generous with his knowledge, including both the “probably not the best idea” along with a substantial number of strategies and tactics he has found beneficial.

    I am very pleased with my purchase.

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